top of page
Sam & Peter BW.jpeg

Our Founders 

Disruption in the alcohol scene has arrived in Denmark. Jetty was founded by American Sam Hulbert & Dane Peter Bjerregaard Christensen. This rapidly growing new beverage category has exploded in California over the past few years, and was closely tracked by Hulbert. Sam’s past career as a professional snowboarder opened him up to the world of functional beverages, and his passion for brewing led to the creation of Jetty.


"I have always been focused on living a healthy lifestyle to keep me in shape for my career and many hobbies. Hard kombucha is the perfect balance, because you can still go out and enjoy some drinks but you don't feel guilty the day after" - Sam

bottom of page